THINK EVERY LINGERIE AD LOOKS THE SAME? THESE ALMOST X-RATED, MUCH AWARDED ONES ARE … DIFFERENT.

The copy line, for this campaign for Argentinian lingerie company, Jane Pain is …

… “What you can’t see is what you want to see.”

Jane Pain is a high-end Spanish brand of lingerie, bathing suits, and accessories.

I think the trick will work if Spanish men by lingerie for their women.

These ads are sure to get their attention, don’t you think?

The ads have won The Lapis de Oro (Argentina’s premiere advertising award,) and The Grade Prix Bonce de Clarin.

Genius.

Evil.

But genius.

Via

  1. Loudine:

    Wow. I really like them, once I got over the Marilyn Manson/Barbie-ness of her crotch in the first shot.