This from The Daily What: “In a campaign blatantly directed at male fans, the Amsterdam arm of Stüssy has created a Facebook pagewhose model strips off her clothes as the page receives more and more Likes. Talk about incentive.
“As you can imagine, the model must be suffocating under that many layers of clothing,” said Colin Lamberton, creative director for Arnold Amsterdam, the agency behind the ad. “It is almost a public duty to free her out of this misery, so we are expecting Facebook fans to help out here. Like and undress.”
What’s Facebook’s position? The company’s guidelines read, “You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.”
The Dutch page’s fan-following stands at just more than 360 — though undoubtedly not for long.”
I suspected that once someone thought of the relatively unexciting option of helping a model grow his beard that a stripping chick wouldn’t be far behind.