I (sort of) like the Australian magazine, Madison.
I don’t LOVE it, because it’s just a little too Me-too-ish, wrt to some core brand elements, to one of our babies. (That would be Marie Claire.)
But I do like it’s stylish intelligence and it’s commitment to treating women past the age of 30 as desirable and attractive.
Without suggesting that they prove all of this by joining bowls clubs and wearing cosy sweaters and elasticised waistbands from now until eternity.
But, oh my Dog.
Sometimes, we, the women’s magazine’s sorority, make it hard for me, the proud mag editor, to hold my head up.
Sometimes, the sisters do things which make me want to fall of my chair. (Half laughing, half crying.)
Occasionally I am guilty of these things, myself.
Listen, I never said I was perfect.
But sometimes, oh quarter cringe/half shiver with relief/quarter grind teeth with irritation, it is because of the actions and decisions of someone else.
And this time it is Madison.
Here is what they did:
Why am I singling out this particular magazine for a piss-take and ridicule?
After all, idiotic images such as these are hardly unique to Madison. Open, or click on, any high fashion publication and you will find a treasure trove of the stuff.
But Harper’s, Vogue, W, V, Ones2watchonline and the other PretentiousTwatPublications high fashion brands, have no aspirations to be anything else but “high fashion.”
Madison, I thought, was something different.
I check Madison’s strapline and I see it is this: “For a fashionable life.”
And as we all know, a fashionable life cannot easily be lived with brains.