And then …
If you weren’t already 1) Awash with guilt, because your parenting (“Future Olympians”) Style is mostly lie on your bed watching Too Fat For 15 shouting, “2 hours is enough time on FIFA2012. Gerrof! Ok, maybe another 10 minutes.”
2) Gasping to breathe because of the lump in your throat.
There’s a companion ad.
Brilliant work, always by Weiden & Kennedy for P&G