It is swimming’s 15 minutes.
Co-incidentally, the hit show of the moment features questionably-dressed male strippers, with rippling abs and waxed physiques.
The mash-up of Hot Male Athlete Who Takes His Clothes Off and Male Sex Object Who Takes His Clothes Off should bring joy to at least 50% of the world.
But does it?
I, for one, think Ryan Lochle (Team USA’s very own Magic Mike) looks very much more cool in the pool.