Here’s the text: ” HUNDREDS OF THOUSANDS OF WOMEN. PRE-PROGRAMMED FOR YOUR CONVENIENCE.
As you read this, women across America are reading something very different: an advertisement (Fig. 1) scientifically formulated to enhance their perception of men who drink Molson. The ad shown below, currently running in COSMOPOLITAN magazine, is a perfectly tuned combination of words and images designed by trained professionals which they will later project onto you. Triggering the process is as simple as ordering a Molson Candian (Fig. 2)
Extravagant dinners. Subtitles movies. Floral; arrangements tied together with little pieces of hay. It gets old. And it get’s expensive, depleting funds that could go to a new set of 20-inch rims. But thanks to the miracle of Twin Advertising Technology, you can achieve success without putting in any time and effort. So simply drop the bouquet and pick up a Molson Canadian.”
Sociological Images, (one of my favourite PC-websites,) points out: “The second ad, then, portrays men as lazy, shallow jerks who are just trying to get laid (not soft and sensitive at all). And it portrays women as stupid and manipulable.”
Which, of course, it does.
It’s still funny, though.