Jezebel reports: “According to the Guardian, Cambridge PhD student Ben Barry is about to publish the results of his study of 3,000 women in the UK, US, and Canada. He summarizes his findings: “the vast majority of women significantly increase purchase intentions when they see a model that reflects their age, size and race. If you speak to consumers on the street about my research, nobody is surprised –- consumers are light years ahead of the fashion industry in that they want to see diversity.”
We, at COSMO SA, agree whole-heartedly with all the women surveyed, of course.
And while we are somewhat concerned that any woman should be encouraged to spend MORE than she is already doing, (we support moderation and good judgement in pretty much everything) we do adore a girl with some meat on her bones.
We love to see a more diverse representation of female gorgeousness. Not to sell more clothes, of course, but to ram home the message that we believe so fiercely: That beauty is not a dress size.
But oh well. Good luck to us non-model-ly consumers.
With philanthropists like John Galliano (Friend of the Jews) and Karl (“the women who resent fashion are just fat and ugly and sitting at home on their couches,”) Lagerfeld and Anna (“Anyone who complains about fashion is jealous,”)* Wintour, running the industry I don’t think the prospects for revolutionary change, for abundance and generoisty in the flesh department of Vogue and W, are that great.
I’m not sure that listening to the consumer, is No 1 on the deigner or International fashion Editor’s list of priorities.
Artists aren’t the consumer’s bitches, don’t you know!
But not being heard, or taken seriously is just one of the hurdles true revolutionaries have to cross.
So, c’mon guys. Buy COSMO, not Vogue.
We love you all, no matter what size, shape, colour or creed.
And we give better sex advice than Vogue.
* Sort of. Those quotes are not word perfect. I just can’t bring myself to Google them.