Wouldn't be so keen to try this one out round here.
Implying that your potential demographic is an “elephant?”
Now that’s a bold move.
From JWT Delhi.
INDIAN AD FOR “PLUS-SIZE” JEANS. COULD ITS APPEAL BE LOST IN TRANSLATION?
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That has GOT to be a joke. At least of they chose “Cow” that’s holy in India. Although I’m basing this knowledge on movies so I stand corrected.