Bollywood star Dia Mirza for ....Body Shop? Promising "fairer skin in 4 weeks?" The ethical, legacy, integrity company of Anita Roddick? Surely, surely not.
Anita R must be doing a Bollywood Spectacular belly dance in her grave.
She was an ethical chick.
Someone please put me right, if it’s just mischief-making and if it is the real thing, put Body Shop right.
Right away.
Via ONTD
{ 4 comments… read them below or add one }
Skin lightening/whitening is a huge thing in India. For them, lighter is prettier. It’s akin to how back in Victorian times white skin was a symbol of wealth. In India, the very dark are usually the very poor, who have to work outdoors/with their hands, of low caste. There’s also the whole Western celebrity influence :-/
I think the point was not about the whitening itself, but the fact that a company like the Body Shop was promoting it
It’s for real – the products are listing on TBS India website: http://www.thebodyshop.in/listing.php?cat_id=4&sub_cat_id=47. Shocking!
In Korea it’s hard to find moisturisers that do NOT contain whitening whateveritistheyputinthere. Oh, and we have The Face Shop. Lol!