I WILL NEVER UNDERSTAND MEN’S MAGAZINES REASON #999: PLAYBOY AND IT’S 10TH MALE COVER STAR.

Bruno Mars? Really?

In covering the “Sex and Music” issue, Bruno Mars has become the 10th male person to appear on the cover of the US edition of Playboy magazine.

Other male stars that have covered the magazine in the past include Peter Sellers, Burt Reynolds, Steve Martin, Donald Trump, Dan Aykroyd, Jerry Seinfeld, Leslie Nielson, Gene Simmons and Seth Rogen.

Strange.

Are “men” (who are, I suppose, Playboy’s target audience,) Bruno Mars’ core demographic?

Are “men” interested in him? Do they aspire to be like him? Does he reflect the brand? Will potential readers want to read about him enough to buy the magazine?

Those are the criteria I have been taught to use when choosing covers.*

I wouldn’t have imagined so. Certainly not after watching my 6th grade daughter’s class enthusiastically yodelling away to “It will rain,” at a recent class assembly.

I’d say his natural audience is a little more … little. Like 11 years-old. That little.

Mars did, at one point, of course,  sing about throwing his hands down his pants, so there’s some commonality between the Playboy brands at least.

But the pint-sized, pompadour-ed pop star’s fan base slants a little more tween-y and female than the kind of man who likes to look at women wrapping their legs around phallic symbols pint-sized pop stars’ legs.

Maybe Hugh or Hugh’s grandchildren (great-grandchildren?) or … his…. “girlfriends?” are responsible for the choice.

Via Papiki.

* Could be wrong, of course

3 Responses to I WILL NEVER UNDERSTAND MEN’S MAGAZINES REASON #999: PLAYBOY AND IT’S 10TH MALE COVER STAR.

  1. Aneshree March 14, 2012 at 09:46 #

    They’re guys “like us”; not particularly good looking, nerdy, dorky, funny (with the exception of Burt Reynolds who was a heartthrob at one time). I’d say these readers identify more with these talented but normal-looking men than with the mind-blowingly gorgeous ones (who end up on GQ covers).

  2. Dee March 14, 2012 at 17:04 #

    Bruno Mars does nothing for my eyes or my ears.

  3. Vera Theron de Hen March 16, 2012 at 14:37 #

    Would be interesting to know whether the editions featuring men consistently outsold or undersold the ‘women only’ covers…

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