HAVE YOU BOUGHT YOUR 8 YEAR-OLD DAUGHTER HER ANTI-AGING MAKE-UP?

Not exactly the average WalMart customer, but by way of a scary illustration - the best. From Vogue Paris.

One of South Africa’s brand new colonial overlords, Walmart, have got little girl’s beauty regimes on their radar.

This, from a report on Good Business: “Wal-Mart is targeting the tween market with a new eco-friendly cosmetics line, GeoGirl, according to WWD. The all natural intro-to-make-up line is all about building habits: both healthy and unsettling.

Wal-Mart touts the eco-element to WWD, “GeoGirl is about teaching this generation about beauty care in a responsible way. This [line] is a great learning experience for us to determine how to communicate with this generation.”

The line will replace the Mary-Kate and Ashley brand, because Olsen twins’ audience has aged out of the tween demographic. GeoGirl marketing reveals a few things about what the next generation of consumers values already.

The line is all-natural, both to be gentle on young skin, but also because young girls are particularly receptive to environmental messages. GeoGirl apparently thinks this demographic wants to stay young too, because there will also be anti-aging ingredients in GeoGirl cosmetics.”

Poor, poor, confused, 8 year -olds: Miley Cyrus on the one side and Wal-Mart, keeping them young, by selling them products with ant-aging properties on the other.

Are they supposed to remain pole-dancing tweens their whole life?

Should little girls start buying entire beauty regimes at 8?

From Wal-Mart’s pov, of course, one can see the evil genius business model behind this scheme. Get future consumers spending young and get them into the habit/ addiction their whole life.

Result!

With their recent acquisition of a sizable chunk of MassMart, Wal-Mart are soon to enter our market.

May I suggest we don’t support this particular venture?

Slap on sunscreen and let your little girl make her own face pack, while playing outside in the mud.

That’s my beauty suggestion for the u13s.

But I’m only a mother.

Pay no attention to me.