Tasteless and opportunistic, or "encouraging?"
What gives?
MSNBC reports that demand for unemployment condolence cards has never been higher.
This, from the helpful “facts” section on the Hallmark site: “Hallmark has always created cards with general messages of encouragement, but new research shows consumers also want messages addressing specific needs and life events.”
I guess there are cards and an opportunity to extend one’s product line, in every life experience, happy and sad, why should losing one’s job be any different?
Good to know that at least one area of the print business is on the rise.
(Apologies, anyone in this horrible situation. But gallows humour, says Hallmark, helps get a person through the tough times. “People of all ages tell Hallmark that humour is more important now than ever, because laughter heals and helps people connect and cope in times of stress.”.)
It’s not a cheery job for the Hallmark crew to be doing, though, is it?
This, too from the Hallmark site: “Hallmark artists researched the psychology of color to design cards that uplift and brighten the day by conveying optimism (yellow), hope (green), perseverance (orange), nurturing (pink), and faith (blue).”
Sign ‘o the times.
{ 2 comments… read them below or add one }
Brilliant! Love the cat one.
Horrific! Who sends a card? How about maybe buying your friend a coffee and chatting? Getting her a manicure voucher? If someone wasted R35 on a card when I was unemployed I would have been bleak. That’s the price of a lunch special somewhere.