DOES THIS AD MAKE SPOTS DISAPPEAR?

Stare, for 20 seconds.

The theory: Stare at the Oxy bottle for 20 seconds – and the spots disappear.

The assumption: Use the product and your spots will disappear?

Much as I love a local ad, (and this one is from Ogilvy, Johannesburg,) as hard as I stared, the spots stayed exactly where they were.

Exactly as teenage pimples did when I was a teenager and used to focus on nothing but trying to make them disappear, using anti-spot products?

Oh my God. The ad is bringing those lovely memories flooding back …

In achieving that, it’s …er…spot on!

I’m not sure this is your most successful idea. Ogilvy guys.

Update: The ad appears to work for everyone else!

6 Responses to DOES THIS AD MAKE SPOTS DISAPPEAR?

  1. Jenna April 1, 2011 at 07:05 #

    It worked for me! Haha. Effective, I like it.

  2. Cath April 1, 2011 at 08:16 #

    GENIUS! Worked for me. Very clever

  3. Marianne April 1, 2011 at 09:05 #

    It works.

  4. Mimi April 1, 2011 at 09:53 #

    They kind of faded in and out for me.

  5. Annie April 1, 2011 at 11:30 #

    Worked for me!! good one!!!

  6. Nat April 1, 2011 at 12:25 #

    Don’t blink – it works!

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