Stare, for 20 seconds.
The theory: Stare at the Oxy bottle for 20 seconds – and the spots disappear.
The assumption: Use the product and your spots will disappear?
Much as I love a local ad, (and this one is from Ogilvy, Johannesburg,) as hard as I stared, the spots stayed exactly where they were.
Exactly as teenage pimples did when I was a teenager and used to focus on nothing but trying to make them disappear, using anti-spot products?
Oh my God. The ad is bringing those lovely memories flooding back …
In achieving that, it’s …er…spot on!
I’m not sure this is your most successful idea. Ogilvy guys.
Update: The ad appears to work for everyone else!
{ 6 comments… read them below or add one }
It worked for me! Haha. Effective, I like it.
GENIUS! Worked for me. Very clever
It works.
They kind of faded in and out for me.
Worked for me!! good one!!!
Don’t blink – it works!