Confident enough to happily buy a small, tiny or mouse-sized condom?
No, (That title was just a shameless attempt to catch your attention) but they are pragmatic, that’s for sure.
A week or so ago, I posted a snippet about how condoms are often labled larger than they actually are, to encourage men to use them.
(You don’t say, etc, etc.)
But, those crazy, non-conformist Swiss!
They do like to chart a different path.
Yesterday, they announced an extra-small condom called The Hotshot.
However, The Hotshot is not intended for the “smaller guy” but, for the “younger guy.”
According to UK The Telegraph,”the Hotshot has been produced after Swiss government research showed 12 to14-year-olds did not use sufficient protection when having sex.
The study, conducted on behalf of the Federal Commission for Children and Youth, interviewed 1,480 people aged 10 to 20.
The Hotshot condoms, which cost 7fr60 (£4.70) for a packet of six, have been created by Lamprecht AG, a leading condom manufacturer in Switzerland.
A standard condom has a diameter of 2ins (5.2cm) in comparison with the Hotshot’s diameter of 1.7ins (4.5cm). Both are the same length – 7.4ins (19cm).
According to a German study of 12,970 13 to 20-year-olds, a quarter said a standard condom was too large.
Family planning groups and the Swiss Aids Federation campaigned to have the Hotshot produced after a number of studies, including the government study researched at the Centre for Development and Personality Psychology at Basel University.
Nancy Bodmer, who headed the research, said: “The result that shocked us concerned young boys who display apparently risky behaviour. They have more of a tendency not to protect themselves. They do not have a very developed sexual knowledge. They do not understand the consequences of what they are doing and leave the young girls to take care of the consequences.”
Or about as shocked as you would be, should you find your fourteen year old, had recently visited porn-sites?
Whilst the idea of all spotty and hormonal thirteen year-olds shagging each other, is a gruesome one to consider, wrt to a response, I’m with The Swiss, all the way.
It’s better that they’re protected from themselves, that’s for sure.
Where I part ways with them, is in their marketing strategy.
Are boys really that different from men?
Don’t you think smaller condoms, labled “large, extra-large and enormous,” would be a more effective when speaking to the u-16 division , as well?