A RUBBISH CREATIVE IDEA FOR A RUBBISH PRODUCT RESULTS IN A PRETTY RUBBISH AD.
So what I, your consumer, really, really want, Mr Ad Agency Creative, is muscles that attract children's toys to them. And I am thick enough to believe that a milk drink will do that for me. And I don't care how much I traumatise my own child and his little friend by hovering around on his play date in my underwear.
And never mind what Daddy is up to with the fridge magnets.
Maybe Italians are different to you and me.
From Alch1m1a, Milan, Italy.
Want muscles of any description?
Eat less, exercise more.
Pass on the Iron Milk.