A CLEVER, BUT UN-PC, WAY TO ADVERTISE AN S&M SITE ON A TINY BUDGET.
These are stickers. Can you guess where they were stuck?
Remember. These ads are for an S&M site.
This, from BuzzFeed: " Dressing For Pleasure was a Montclair, NJ fetish store and online catalog that was forced out of business in 2009. But before they closed, they—through NYC ad agency JWT—produced an excellent, non-traditional ad stunt. Why were they forced out of business? They were accused of running sex parties in the boutique's basement fantasy dungeon, charges the owners denied."
Give JWT a hand.