Want a job at Prada? And no, not only modelling? You've got to have the look.
According to CocoPerez, “Prada Japan CEO Davide Sesia, doesn’t want anyone working at his Prada stores that’s “old, fat, ugly, disgusting or not having the Prada look.”
According to Rina Bovrisse, a senior retail manager for Prada Japan with over 18 years of experience in the international fashion industry, the Prada heads only want good looking employees.
Last May when Sesia toured 40 of their stores, he asked Bovrisse to “eliminate” about 15 managerial staff that were too ugly.
Human resources later notified 13 employees they were being transferred due to “poor sales.”
Sesia then had a meeting with Bovrisse where he reportedly wanted her to “change her hairstyle, to lose weight” because he was “ashamed of Ms Bovrisse’s ugliness” and didn’t want Italian visitors to see her.”
Later that month, Prada fired her and, subsequent meetings have failed to resolve matters between the parties.
She is taking further action against the company.
I imagine that the “thinking” behind this decision is because Mr Sesia believes that beautiful sales people are good for the brand?
I wonder whether he believes that “disgusting”behaviour, discrimination and law suits are “good for the brand” too?
